Looking for SEO services in the greater Williamsburg area? Search Engine Optimization is a popular way to give your website the boost it may need. By making some minor changes to its content, we can help it rank higher on Google according to certain search terms. This means potential customers will be more likely to see and visit your website.
Google ranks websites based on a variety of factors to ensure the most relevant and useful results for users. Key criteria include relevance (how closely the content matches search queries) and user experience (site speed, mobile-friendliness, and intuitive navigation). Backlinks from reputable sources signal credibility, while keyword optimization ensures content is discoverable. Additionally, how often content is updated and the security of the site also play a role. Google continuously updates its algorithms to prioritize the best user experience.
1. KEYWORD RESEARCH
We use Google's data to determine what users are searching for so we can pick the best search terms, or "keywords" to target and track for you.
We then make minor edits to your website and how it appears to Google to align with those targeted keywords.
After making the changes, the pages must be resubmitted to Google for indexing so they can be identified.
Lastly, we send you a report and review how your site is ranking over time and may make adjustments based on the results.