Want to learn more about marketing automation and the way that businesses use it? Find out with these 30 marketing automation statistics!
- General Usage:
- 79% of businesses use some form of marketing automation.
- 62% of marketers consider automation important to their campaigns.
- 65% of marketers report their automation strategy is effective.
- High-performing marketers are 1.5 times more likely to use automation software.
- 50% of marketers who use automation do so daily.
- Marketing teams use automation tools 76% more than sales teams.
- The marketing automation industry is projected to exceed $10.8 billion by 2031.
- Benefits:
- 80% of marketers using automation see an increase in leads.
- Automation boosts lead generation by 451% for users.
- 77% of marketers report higher conversions with automation.
- Companies using automation see a 14.5% increase in sales productivity.
- Marketing overhead is reduced by 12.2% with automation.
- Automation saves businesses an average of 6 hours per week.
- 63% of marketers say automation saves time, the top benefit.
- 91% of users say automation is “very important” to online marketing success.
- B2B marketers using automation increase sales opportunities by 20%.
- Automation delivers an average ROI of $5.44 per $1 spent over three years.
- 44% of companies see ROI within six months of using automation.
- Email Marketing:
- Email is the most automated channel, with 65% of marketers using it.
- Automated emails drive 320% more revenue than non-automated ones.
- 31% of email orders come from automated emails.
- 48% of marketers plan to increase email automation in the next year.
- Challenges:
- 73% of marketers find automation challenging to implement.
- 66% of businesses say no automation tools fully meet their needs.
- 33% of companies cite lack of internal expertise as a major barrier.
- 36% of marketers say full integration takes about six months.