30+ Voice Search Statistics That Show the Power of Voice Search Optimization

Tags: Marketing, SEO


Voice search is only becoming more relevant. Browse voice search statistics to learn how people are using voice search around the world!

  • Growing Popularity: Voice search is increasingly popular with devices like Google Home and Amazon Echo, driving the need for optimization to capture leads and revenue.
  • Weekly Usage: 75% of voice-enabled speaker owners use voice search weekly to find local businesses.
  • Smartphone Adoption: 31% of smartphone users globally use voice search at least once a week.
  • Local Business Searches: 72% of smart speaker owners use voice search to locate information about local companies.
  • Mobile Voice Searches: 20% of mobile device searches are voice-based.
  • Younger Demographics: 80.5% of people aged 18-29 have used a voice assistant on their smartphones.
  • Daily Routine: 72% of voice search device owners say it’s part of their daily routine.
  • Purchasing Habits: 11.5% of U.S. smart speaker owners make monthly voice purchases.
  • Conversational Queries: Around 80% of voice search queries are conversational in nature.
  • Mobile Preference: Mobile users are three times more likely to use voice search than other methods.
  • User Growth: In 2024, 86.1 million U.S. smart speaker users asked questions via voice, up from 80.2 million in 2022.
  • Language Support: Google’s voice search supports over 70 languages on mobile devices.
  • Speed: Voice search result pages load in an average of 4.6 seconds.
  • Preference Over Typing: 71% of internet users prefer voice search over typing queries.
  • Common Uses: 75% of Americans use voice assistants to check the weather.
  • Content Length: Google voice search result pages average 2,312 words.
  • Accuracy: Voice assistants answer 93.7% of search queries accurately, on average.
  • Consistency: Only 22% of voice search results are consistent across all devices.
  • Shopping Interest: 35% of U.S. adults are interested in voice shopping but don’t currently use it.
  • Global Trends: 39.3% of Chinese internet users use voice assistants weekly, the highest among surveyed countries.
  • Optimization Benefits: Voice search optimization can drive more leads and sales by reaching users on these devices.

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