Marketing teams worldwide use artificial intelligence (AI) for different purposes. Here are 50+ AI statistics for the modern marketer!
- AI Adoption in Business:
- 78% of organizations use AI for at least one business function.
- 73% of companies use or plan to use both traditional and generative AI.
- 67% of businesses expect to increase AI spending over the next three years.
- 67% of top-performing businesses see value in generative AI for product/service innovation.
- 63% of top-performing companies are increasing cloud budgets to leverage generative AI.
- Generative AI could boost annual labor productivity growth by 0.6% to 1% through 2040.
- One-fifth of U.S. content creators use AI for editing content and generating images/videos.
- AI in Travel Industry:
- 80% of travelers are open to using generative AI for holiday planning.
- 45% use generative AI to compare travel destinations.
- 38% use it to plan travel itineraries.
- Economic Impact of AI:
- AI could contribute $16 trillion to the global economy by 2030.
- Generative AI may add $2.6 to $4.4 trillion annually to the global economy.
- The AI market grew to over $184 billion in 2024.
- AI’s global compound annual growth rate (CAGR) is projected at 37% from 2024 to 2030.
- Responsible AI Practices:
- 63% of respondents cite inaccuracy as a risk of generative AI.
- 52% note intellectual property infringement as a business risk.
- Nearly 50% of marketers are concerned about data privacy and ethics in AI.
- 46% of organizations invest in responsible AI to differentiate their offerings.
- 44% invest in responsible AI to manage risks holistically.
- 41% say improved customer experience is the top benefit of responsible AI.
- 40% cite improved cybersecurity and risk management as a key benefit.
- 39% invest in responsible AI to meet regulatory and compliance requirements.