50+ AI Statistics to Inform Your Marketing Strategy in 2025


Marketing teams worldwide use artificial intelligence (AI) for different purposes. Here are 50+ AI statistics for the modern marketer!

  • AI Adoption in Business:
    • 78% of organizations use AI for at least one business function.
    • 73% of companies use or plan to use both traditional and generative AI.
    • 67% of businesses expect to increase AI spending over the next three years.
    • 67% of top-performing businesses see value in generative AI for product/service innovation.
    • 63% of top-performing companies are increasing cloud budgets to leverage generative AI.
    • Generative AI could boost annual labor productivity growth by 0.6% to 1% through 2040.
    • One-fifth of U.S. content creators use AI for editing content and generating images/videos.
  • AI in Travel Industry:
    • 80% of travelers are open to using generative AI for holiday planning.
    • 45% use generative AI to compare travel destinations.
    • 38% use it to plan travel itineraries.
  • Economic Impact of AI:
    • AI could contribute $16 trillion to the global economy by 2030.
    • Generative AI may add $2.6 to $4.4 trillion annually to the global economy.
    • The AI market grew to over $184 billion in 2024.
    • AI’s global compound annual growth rate (CAGR) is projected at 37% from 2024 to 2030.
  • Responsible AI Practices:
    • 63% of respondents cite inaccuracy as a risk of generative AI.
    • 52% note intellectual property infringement as a business risk.
    • Nearly 50% of marketers are concerned about data privacy and ethics in AI.
    • 46% of organizations invest in responsible AI to differentiate their offerings.
    • 44% invest in responsible AI to manage risks holistically.
    • 41% say improved customer experience is the top benefit of responsible AI.
    • 40% cite improved cybersecurity and risk management as a key benefit.
    • 39% invest in responsible AI to meet regulatory and compliance requirements.

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