Interested in Google Ads? Learn everything about this amazing PPC platform, from why it matters to why it works, with these 50 Google Ads statistics!
- Market Dominance: Google holds almost 90% of the search engine market share in the world, showcasing its overwhelming presence.
- Business Adoption: Over 80% of companies use Google Ads for PPC, with 84% planning to continue in 2024.
- Marketer Value: 79% of marketers view PPC ads as crucial to their company’s success.
- Investment Trends: Small-to-midsized businesses (SMBs) invest seven times more in paid advertising than SEO.
- Lead Generation: 43% of advertisers cite lead generation as their primary reason for using Google Ads.
- User Behavior: PPC visitors are 50% more likely to purchase than organic visitors.
- Reach: The Google Display Network reaches over 90% of global internet users, with 80% of online users seeing its ads daily.
- Performance Metrics: The average click-through rate (CTR) for Google Ads is 4–6%, with top-ranking ads at 7.94%.
- ROI: Google estimates an 800% return on investment for Google Ads, with an average conversion rate of 3–6%.
- Ad Impact: The top three paid ads in search results get 41% of clicks, and paid ads can boost brand awareness by 33%.