Nine FREE website analytics tools that help small-to-midsized businesses (SMBs) gain insights into user experience (UX) and marketing campaign performance, leveraging data to drive revenue.
- Google Analytics:
- Tracks website metrics, blog visits, social media performance, and offers customized reports.
- Features built-in automation using machine learning to predict user behavior (e.g., churn or purchases).
- Free plan suits most SMBs; Google Analytics 360 is available for enterprise needs.
- Matomo:
- Open-source platform with privacy-focused analytics.
- Offers on-premise or cloud hosting, with data ownership and no data limits in the free version.
- Includes heatmaps, A/B testing, and goal conversion tracking.
- Clicky:
- Provides real-time data tracking with a user-friendly interface.
- Free plan supports up to 3,000 daily page views, including heatmaps and uptime monitoring.
- Features like Twitter analytics and bounce rate tracking are available.
- Mixpanel:
- Focuses on event-based tracking for user interactions.
- Free plan allows 100,000 monthly tracked users, ideal for analyzing user behavior.
- Offers insights into product usage and user retention.
- Heap:
- Automatically captures all user interactions, reducing manual setup.
- Free plan includes unlimited event tracking for up to 5,000 monthly sessions.
- Supports multiple analytics formats (charts, funnels) and data enrichment for personalized communication.
- Hotjar:
- Specializes in visualizing user behavior through heatmaps, scroll maps, and session recordings.
- Free plan includes 35 daily sessions and unlimited heatmaps.
- Helps identify user pain points and optimize website design.
- Microsoft Clarity:
- Offers heatmaps, session recordings, and insights into user behavior.
- Free with unlimited usage, integrates well with other Microsoft tools.
- Focuses on user experience improvements with minimal setup.
- Piwik PRO:
- Privacy-focused analytics with GDPR and HIPAA compliance.
- Free plan includes 500,000 monthly actions and core features like tag management.
- Suitable for businesses prioritizing data security and compliance.
- Fathom Analytics:
- Lightweight, privacy-first tool with simple analytics.
- Free plan tracks up to 10 sites with 100,000 monthly page views.
- Ideal for businesses seeking straightforward, cookie-free analytics.