Get more visibility across Google's AI Mode with these 10 proven on-page and off-page optimizations. Discover how to rank in AI Mode now!
- SEO Fundamentals: Adhere to Google’s core ranking systems, focusing on technical SEO (crawlability, indexing) and content quality, as AI Mode reuses these systems.
- People-First Content: Create specific, firsthand, audience-targeted content with clear organization (headings, lists) to align with Google’s E-E-A-T (Experience, Expertise, Authority, Trustworthiness) guidelines.
- Multimodal Content: Incorporate multimedia like videos, 360° product views, audio summaries, and data visualizations to enhance user engagement and AI Mode compatibility.
- Structured Data: Use schema markup (e.g., via Yoast SEO or Google’s tools) to provide AI with clear content context, testing with Google’s Rich Results Test.
- Google Business Profile: Maintain an updated profile to boost local visibility, as AI Mode pulls data from it for brand mentions and links.
- E-E-A-T Signals: Enhance trust with certifications, expert quotes, and authoritative tone to improve visibility in AI-generated results.
- Visual SEO: Optimize images and videos, as AI Mode includes visuals for relevant queries, driving organic traffic.
- Keyword Optimization: Use tools like KeywordsFX for intent-driven keyword research to align with complex AI Mode queries.
- Content Freshness: Regularly audit and update content to maintain relevance, as AI Mode favors current information.
- Tracking Challenges: AI Mode data in Google Search Console is not filterable, requiring third-party tools like OmniSEO for visibility tracking.
AI Mode’s query fan-out technique processes complex questions, but its impact on traffic may be less immediate than AI Overviews, with studies suggesting chatbots reduce referral traffic by 96%. Businesses should diversify strategies (e.g., TikTok SEO, influencer collaborations) and focus on intent-driven, high-quality content to stay competitive.