Social media management costs $100 - $5000 per month on average. Keep reading to learn more about social media management pricing!
- Average Cost Range: Social media management typically costs between $100 and $5,000 per month, depending on various factors.
- Agency Pricing: Agencies charge $100 to $5,000 monthly (45% of respondents) or $1 to $50 per hour (46% of respondents), with some offering set prices per platform or custom packages tailored to specific needs.
- Freelancer Pricing: Freelancers charge $1,001 to $10,000 per month (56% of respondents) or $21 to $50 per hour (50% of respondents), with costs varying based on tasks like content creation or ad design.
- Advertising Costs: Social media advertising ranges from $850 to $2,000 per month, with businesses typically allocating 11% to 25% of their annual ad budget to social media ads.
- Influencer Marketing: Costs for influencer marketing range from $100 to $1 million per post, influenced by factors like audience size and the influencer’s reach.
- Software Expenses: Social media marketing software costs between $0 and over $2,000 monthly, aiding in tasks like scheduling posts and tracking results; some agencies, like WebFX, include proprietary software to reduce extra costs.
- Service Levels: WebFX offers customizable packages based on client goals, budget, and industry, ensuring tailored management solutions.
- Key Factors in Pricing: Pricing varies based on support level, team expertise, number of platforms managed, and whether advertising or additional services are included.
- Expert Insight: Karley I., Director of Social & Media Advertising Operations at WebFX, notes that pricing reflects the scale of support and team expertise, emphasizing the complexity of managing active profiles across channels.