Should You Use AI Copy for SEO? Here’s What You Need to Know


AI copy is typically low-quality and doesn't offer new value to your audience. Here's how you can use AI for copywriting without harming your SEO.

  • AI Copywriting Overview: AI tools generate content quickly but raise concerns about quality, authenticity, and SEO performance.
  • SEO Considerations:
    • Google’s Stance: Google prioritizes high-quality, user-focused content over whether it’s AI- or human-written.
    • Risks: AI content may lack originality, depth, or alignment with search intent, potentially harming rankings.
    • Benefits: AI can produce content at scale, save time, and assist with ideation or drafts.
  • Quality Issues:
    • AI may generate generic, repetitive, or factually inaccurate content.
    • It often requires human editing to ensure uniqueness and relevance.
  • Best Practices for AI in SEO:
    • Use AI as a starting point, not a final product.
    • Edit AI content to add expertise, authority, and trustworthiness (E-A-T).
    • Incorporate original research, data, or insights to differentiate content.
    • Optimize for user intent and ensure content aligns with brand voice.
  • When to Use AI:
    • Ideal for repetitive tasks (e.g., product descriptions, meta tags).
    • Less effective for thought leadership or highly technical content requiring expertise.
  • Conclusion: AI copy can support SEO if used strategically with human oversight to ensure quality, originality, and alignment with Google’s guidelines.

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