AI copy is typically low-quality and doesn't offer new value to your audience. Here's how you can use AI for copywriting without harming your SEO.
- AI Copywriting Overview: AI tools generate content quickly but raise concerns about quality, authenticity, and SEO performance.
- SEO Considerations:
- Google’s Stance: Google prioritizes high-quality, user-focused content over whether it’s AI- or human-written.
- Risks: AI content may lack originality, depth, or alignment with search intent, potentially harming rankings.
- Benefits: AI can produce content at scale, save time, and assist with ideation or drafts.
- Quality Issues:
- AI may generate generic, repetitive, or factually inaccurate content.
- It often requires human editing to ensure uniqueness and relevance.
- Best Practices for AI in SEO:
- Use AI as a starting point, not a final product.
- Edit AI content to add expertise, authority, and trustworthiness (E-A-T).
- Incorporate original research, data, or insights to differentiate content.
- Optimize for user intent and ensure content aligns with brand voice.
- When to Use AI:
- Ideal for repetitive tasks (e.g., product descriptions, meta tags).
- Less effective for thought leadership or highly technical content requiring expertise.
- Conclusion: AI copy can support SEO if used strategically with human oversight to ensure quality, originality, and alignment with Google’s guidelines.