Six Marketing Trends That CMOs Should Pay Attention To

Tags: Marketing


Marketing teams that are able to identify these intersections of social media, society and more will be able to anticipate trends and develop winning strategies.

  • Interconnected Themes:
    • Marketing is influenced by intersections of digitalization, culture, industry, society, technology, and social media, requiring CMOs to anticipate trends arising from these overlaps.
  • Authenticity and Creativity:
    • Research shows 83% of consumers want brands to exhibit authenticity and creativity, with collaborations between individuals and brands being a key method to meet this demand.
  • Hyper-Personalization via AI:
    • Advances in AI enable hyper-personalized communication tailored to niche groups, relying on accurate first-party data and robust CRM systems, especially as third-party cookies fade.
  • Balancing Personalization and Brand Identity:
    • Brands must balance individualized messaging with maintaining consistent brand recognition, using data, AI, and automation to boost engagement and conversions.
  • Employee Advocacy:
    • Employees are increasingly acting as brand ambassadors on social media, enhancing trust, credibility, and employer branding, with companies encouraging this shift to break into new channels.
  • Corporate Influencers:
    • Empowering employees to share authentic content about company values, products, or culture via personal accounts is vital, requiring integration into HR strategies and resource support.

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