Marketing teams that are able to identify these intersections of social media, society and more will be able to anticipate trends and develop winning strategies.
- Interconnected Themes:
- Marketing is influenced by intersections of digitalization, culture, industry, society, technology, and social media, requiring CMOs to anticipate trends arising from these overlaps.
- Authenticity and Creativity:
- Research shows 83% of consumers want brands to exhibit authenticity and creativity, with collaborations between individuals and brands being a key method to meet this demand.
- Hyper-Personalization via AI:
- Advances in AI enable hyper-personalized communication tailored to niche groups, relying on accurate first-party data and robust CRM systems, especially as third-party cookies fade.
- Balancing Personalization and Brand Identity:
- Brands must balance individualized messaging with maintaining consistent brand recognition, using data, AI, and automation to boost engagement and conversions.
- Employee Advocacy:
- Employees are increasingly acting as brand ambassadors on social media, enhancing trust, credibility, and employer branding, with companies encouraging this shift to break into new channels.
- Corporate Influencers:
- Empowering employees to share authentic content about company values, products, or culture via personal accounts is vital, requiring integration into HR strategies and resource support.